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SEO Techniques Every Website Owner Needs To Know

January 25th, 2010 Ashesh No comments

It is certainly no secret that in order for an internet marketing business to succeed much less thrive it will need a great deal of traffic flowing to its website. This does, of course, raise questions as to how such a goal can be achieved. There are a number of ways traffic can be boosted and a high presence in the search engines is most definitely one of them. Here is a list of my top SEO techniques:

1. You need to research relevant keywords. That means you must seek to place keywords on sites that share similar content to yours. Additionally, one way links that lack reciprocal agreements are also quite helpful to the process of boosting search engine ranking. Read more…

Categories: SEO, Tips & Tricks Tags:

Optimization for Yahoo – Yahoo’s Business Model

January 25th, 2010 Ashesh 1 comment

Yahoo has a paid inclusion program called Yahoo Search Submit that allows advertisers put their site into the natural search results.

  • Search Submit Basic – designed for small sites with low budgets. Up to 5 URLs.
  • Search Submit Pro – for corporate level clients, with $5000 minimum to spend. It uses the classic pay-per-click model

Sites using Search Submit are usually allowed to get away with some cloaking and other shady stuff that would otherwise be punishable. Yahoo’s Search Submit program generally hurts Yahoo’s search results, because it forces Yahoo search technology to be more biased towards on-page criteria.

Yahoo also serves pay-per-click ads along with search results. PPC ads are on the top, bottom and on the right side. Yahoo crams up to 4 – 5 PPC ads on top, making their search engine less relevant and less information-focused. Read more…

Categories: Know more, SEO Tags:

Optimization for Yahoo

January 25th, 2010 Ashesh No comments

Google may seem to own the search space these days, but Yahoo still sees a respectable amount of traffic. Unlike Google, Yahoo is a content producer as well as a search engine; additionally, they didn’t start out as an algorithm-based search engine. How does that affect it today? And what does that mean for you if you’re trying to get your site viewed by Yahoo users? Keep reading for the answers.According to Comscore stats, Yahoo holds around 20% of the search engine market share. Compete.com also supports this, giving Yahoo 19.4%. Hitwise awards Yahoo 22.55%, so it’s safe to say Yahoo holds around 20% of the search engine market share in the United States. That number differs for UK, Canada and other countries.

Yahoo Inc originally started in 1994 as a web directory by Jerry Yang and David Filo. It’s original URL resided on akebono.stanford.edu/yahoo, and the name Yahoo translated to “Yet Another Hierarchical Officious Oracle.” After keeping up Yahoo for a bit, the founders saw business potential and attracted $3 million in investments. On March 8, 1997, Yahoo acquired Rocketmail, which became Yahoo Mail. Read more…

Categories: SEO Tags: ,

The DMOZ Directory: Get Your Site Listed – What to do while you wait for the DMOZ decision

January 24th, 2010 Ashesh No comments

Your site has finally been submitted. Now what?

Since the website submissions are accepted on a first come, first served basis, you wait. The waiting period can last anywhere from one week to six long agonizing months. Whatever you do, don’t decide to resubmit your site. At best, your submission will be moved to the back of the line, where the waiting period starts all over again. At worst, your site may even be rejected for spamming.

Resist the urge to resubmit your site. While the waiting period can seem like an eternity, you simply have to wait it out. Some categories have a huge backlog of submitted sites. Others lack editors to keep up with the volume of new sites. By having carefully selected your category, you are at least certain you don’t have to worry about being in the wrong one. Read more…

Categories: Know more, SEO, Tips & Tricks Tags: , ,

The DMOZ Directory: Get Your Site Listed – How to get your website listed in DMOZ

January 24th, 2010 Ashesh No comments

Finding the Right DMOZ Directory Category

The first step to a listing, is to check the various directory categories, and find the appropriate one for your site. As you can see, there are a lot of categories, and sub-categories, and sub-sub- categories. Be very thorough here, as submitting your site to the wrong category can result in very long waits, and possibly even rejection.

Don’t be afraid to spend a little time searching through the various options. I can’t stress this enough. You have to submit to the correct category for your site. One way to ensure you are in the right one, is to search through it. Look at the other sites listed there. If you don’t see any similar sites to yours, it’s time to check out another category. If you see some of your main competitors in that section, you will know you have found the right one. The time spent searching for the proper submission category will pay off for you. You are already well on your way. Read more…

Categories: SEO Tags: , ,

The DMOZ Directory: Get Your Site Listed

January 24th, 2010 Ashesh No comments

The Open Directory Project, also called the ODP or DMOZ, is probably the single most important internet directory. Its listings are used by Google, and by many other search engines and directories large and small, all over the internet. Everyone talks about getting their site listed in DMOZ, but not everyone knows what to do about it. Here’s some help.The Open Directory Project, also called the ODP or DMOZ, is probably the single most important internet directory. Its listings are used by Google, and by many other search engines and directories large and small, all over the internet. If you want to achieve top rankings in the search engines, you simply must be included in the DMOZ Directory.

Google considers the Open Directory Project to be so important, that inclusion in their influential Google Directory depends on it. Inclusion in DMOZ is almost a requirement for high rankings in the Google search results as well. Read more…

Categories: SEO Tags: ,

How to make website fast, reliable and seo friendly

January 1st, 2010 Ashesh No comments

Owning a website has become something mandatory in this technologically advanced world. Unlike the olden days when only countable number of businesses has websites, today each and every business available in this planet owns a website. As a matter of fact websites are not only for businesses. The advancements in technology and the knowledge of people out there about the Internet has paved way for the personal websites too. There are many website scripts and these out there that can be used to develop website with only little programming knowledge. Let your choice be creating a website with the help of these templates or getting the web design done through a professional company, the steps involved in creating a website are the same. Just keep on reading the article to know about the steps involved in creating a website and the factors to be considered in each step. Read more…

Categories: General, Know more, SEO Tags: ,

Flash Designs Now Help in Better Search Engine Rankings

January 1st, 2010 Ashesh No comments

The internet has opened up multiple windows for the welfare of mankind. Not only we are now able to access any site at just our fingertips, we can also get the product or service of our preference instantly. Not only it has helped us, the users, the web has proven to be equally beneficial for online business owners who can brand their products well, distribute them in real time and earn great margins. Therefore, having a user-friendly and easily navigable site has become a necessary part of any online business activity. Website developers have understood this fact well and hence they leave no stone unturned while developing websites for their clients. They develop websites based on the most reliable web platforms so that clients are satisfied. Flash is one of the heavily used web site design platforms that’s used on a large scale globally by designers. The number of independent flash web site design solution providers has also increased significantly currently. Read more…

Categories: Flash, SEO Tags: ,

How to use the meta tag “ROBOTS”

November 11th, 2009 Ashesh No comments

How do you explain a spider of a search engine you only want him to index just the first page of your website or he is allowed to index the whole website. You use the so called ROBOTS tag.

The robots meta tag is not the same as the file called robots.txt  You should use these two together. Both are used by the seach engines like Yahoo and Google. If you use this meta tag the wrong way you might shut the search engines out. So the influence of this meta tag is significant.

Read more…

Categories: How to..., SEO, meta tag Tags:

How to use the meta tag “NO EMAIL COLLECTION”

November 10th, 2009 Ashesh No comments

The meta tags no-email-collection is an unspam.com initiative. Sure, the die-hard spammer wil not be stopped by this tag. This tag is mainly used to have a statement on your website: we don’t want you to harvest our email-address.

And if you have this statement on your website you are able to complain about spam harvesting and spam runs. In the USA you can even start a lawsuit.

This is why the meta tag contains a link to the page with your statement regarding spamruns and harvesting.

This meta tag has no influence on your search engine ranking. Meta tags who do have a lot of influence are the title of your page, the keywords and the description meta tags. Read more…

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