The rel=”NOFOLLOW’ attribute in a link has been used on blog and forum sites to block the Google spider from following a link to its target page, and hence blocking the passing of PageRank. This is in an effort to reduce link spamming.
You can use the NOFOLLOW attribute to your advantage on your site to channel PageRank to your most important pages. Here’s the syntax:
For more information click here
Don’t try to use all of your keywords on the home page - rather focus only on your Primary Keyword Phrase
and your best Secondary keyword. Use your products or service pages to focus on the more specifiec keyword.
You will likely want to use the plural from of your keywords. However, you need to verify this using Keyworddiscovery or Wordtracker (keyword find, suggest website) as sometimes the singular form of a word is searched on more often.
Google treats hyphenated words as two words: “house-plans” is the same as “house plans” on Google. However, works connected by an underscore or slash, such as”house_plans” and “house/plans” are treated as a single word “houseplans” currently.
google is not case-sensitive, so HOUSE PLANS, House Plans, house plans,and HoUsE pLaNs are all treated the same.
Google now looks at the length of time a domain is registered for. Legitimate(by rules) domains are more likely to be paid for several years in adv ance. While shady(doubtfull) domains are rearely registered for more than a year in advance, since the owner knows they are likely to be penalized anyway. I recommend you sign up or renew a domain for at least 2 years, preferably more. Legitimate businesses are in it for the long haul( pull) anyway.
Google may also take into account the rate at which whois information and DNS Nameserver is changed for a given domain. Domains that frequently change their hosting servers and registered owners may be flagged as possible spam domains.
Lastly. Google appears to give more weight to older domains ( and hence older sites when ranking sites, all other things being equal.
The following are not required to get a top ranking but rather are ideas that may be
explored further
If your site contains more than one major subject – like baby diapers and garage
door openers, you should consider splitting your site into multiple sites, one site per
subject. This case is largely a nobrainer.
If you have a site that has several related, but distinct groups of products or services,
the case is not so clearcut. You may be better off spending your time expanding the
size of your main site and organizing it better. Read the rest of this entry »
